MaxCDN is a startup inside a niche tech industry that provides CDN services. It was acquired by StackPath in 2016.

Before I joined MaxCDN there was no documented content strategy. Published content was unedited and the voice inconsistent. Also, the startup was paying freelance technical writers up to $200/hour to write content.

After joining the team in November 2014, I created the company’s first content strategy and put together a cost-effective team of  freelance writers and designers. I also created some of the startup’s most valuable pieces of content.

In April 2016 I created a new content strategy. Unlike the initial strategy that solely focused on building owned content, the new strategy focused on building owned content and buzz (media pitching, guest posting, and content partnerships).

Robert gets content marketing. He is able to deliver on time and with quality. He’s the kind of guy who you can have a quick brainstorm with, discuss what has to be done, and before you know it, it’s all done. Whether it’s a webinar, white paper, blog post etc, he delivers excellence. He is also a quick learner and very adaptable. Plus his skills don’t stop at the creation of the content. He is also skilled at the distribution and social media aspect of content marketing. I would hire Rob again in a heartbeat.

Kris Kayyal, Growth Hacker at MaxCDN


  • Made blog readers 2.5 times more likely to become a lead or sale
  • Assisted the sales team on calls that helped us acquire our largest customers
  • Wrote the company’s core values that were turned into posters and shipped to teammates around the world
  • Got two posts to rank number 1 on Hacker News, the industry’s largest discussion forum
  • Created a content initiative doubled the company’s organic traffic in six months
  • Created content that was linked to on Google’s developer site, one of the most authoritative sites in the industry
  • Created content that started a relationship with Yahoo’s cloud team
  • Managed a team of six technical freelance writers and designers to scale content initiatives
  • Created article that led to 10K daily readers and 20+ same-day sales
  • Started newsletter and grew to 11,000 opt-in subscribers